| Status | 已發表Published |
| 只開一家小店也能有理想銷售額的祕密 | |
| Alternative Title | Secrets of opening only a small store with satisfactory sales |
Liu, T. C. 
| |
| 2019-05-01 | |
| Source Publication | 創業攻略-實戰篇(4):如何開一間自己的風格小店 |
| Publication Place | 澳門 |
| Publisher | Happymacao Press |
| Pages | 87-96 |
| Abstract | 對很多人來說開一家小店並不難。但是如何開一家成功的小店，並且能創造出驚人的銷售額，最終變為一家遠近知名的小店，甚至發展成連鎖店，卻不容易。隨著市場不斷的增長，市場競爭愈發激烈，小店店主無時不刻都在面對巨大的競爭壓力。不僅如此，小店在創立初期還要面臨有限的資金流、相對較少的政府扶持政策、可接觸的客戶群有限等諸多自身問題。店主在開一家小店之前，應該如何選擇商業戰略是一件值得深思熟慮的問題。前文提過，集中化戰略搭配差異化定位是一個比較適合小店店主選擇的作法。 |
| Keyword | 開小店 集中化 差異化 戰略 澳門創業 |
| URL | View the original |
| Language | 其他語言Others |
| ISBN | 9789998194205 |
| The Source to Article | PB_Publication |
| PUB ID | 45159 |
| Document Type | Book chapter |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Corresponding Author | Liu, T. C. |
| Recommended Citation GB/T 7714 | Liu, T. C.. 只開一家小店也能有理想銷售額的祕密[M]. 創業攻略-實戰篇(4):如何開一間自己的風格小店, 澳門:Happymacao Press, 2019, 87-96. |
| APA | Liu, T. C..(2019). 只開一家小店也能有理想銷售額的祕密. 創業攻略-實戰篇(4):如何開一間自己的風格小店, 87-96. |
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