This paper presents a new brushless electrically excited claw-pole generator (EECPG) for vehicle power generation. The proposed design uses a toroidal excitation coil to magnetize all the stator poles and then generate effective power by complementary saliency effect of dual rotors. One salient advantage of this new design is its good excitation ability with minimized excitation copper loss as well as improved energy conversion efficiency. Meanwhile, the brush and slip rings are eliminated compared to the conventional rotor-EECPG. The generator structure is introduced, with its operating principle illustrated by 3-D finite-element predicated flux distribution. Rotor configurations using interlaced and non-interlaced types are both elaborated in terms of back electromotive force harmonic distribution and cogging effect. Load characteristic is predicted by the field-circuit coupled analysis, which proves the proposed brushless claw-pole generator could serve as a high-efficiency cost-effective candidate for vehicle power generation.