This study investigates the effects of job embeddedness on employee job crafting and job satisfaction. Based on goal-striving orientations, we propose a moderated mediation model with job crafting as the mediator of the linkage between job embeddedness and job satisfaction, and with three goal-striving orientations (accomplishment striving, status striving, and communion striving) as the moderators. We tested our hypotheses using a two-phase survey, with data collected from 138 employees from various industries in southern China. The theoretical and practical implications of our findings are discussed.