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The good, the bad, and the red: implicit color-valence associations across cultures
Kawai, Claudia1; Zhang, Yang2; Lukács, Gáspár1; Chu, Wenyi3; Zheng, Chaoyi4; Gao, Cijun5; Gozli, Davood5; Wang, Yonghui2; Ansorge, Ulrich1,6,7
2022-07-15
Source PublicationPSYCHOLOGICAL RESEARCH
ABS Journal Level3
ISSN0340-0727
Volume87Issue:3Pages:704-724
Abstract

Cultural differences—as well as similarities—have been found in explicit color-emotion associations between Chinese and Western populations. However, implicit associations in a cross-cultural context remain an understudied topic, despite their sensitivity to more implicit knowledge. Moreover, they can be used to study color systems—that is, emotional associations with one color in the context of an opposed one. Therefore, we tested the influence of two different color oppositions on affective stimulus categorization: red versus green and red versus white, in two experiments. In Experiment 1, stimuli comprised positive and negative words, and participants from the West (Austria/Germany), and the East (Mainland China, Macau) were tested in their native languages. The Western group showed a significantly stronger color-valence interaction effect than the Mainland Chinese (but not the Macanese) group for red-green but not for red–white opposition. To explore color-valence interaction effects independently of word stimulus differences between participant groups, we used affective silhouettes instead of words in Experiment 2. Again, the Western group showed a significantly stronger color-valence interaction than the Chinese group in red-green opposition, while effects in red–white opposition did not differ between cultural groups. Our findings complement those from explicit association research in an unexpected manner, where explicit measures showed similarities between cultures (associations for red and green), our results revealed differences and where explicit measures showed differences (associations with white), our results showed similarities, underlining the value of applying comprehensive measures in cross-cultural research on cross-modal associations.

KeywordBrightness Blue Attention Emotions Threat Anger
DOI10.1007/s00426-022-01697-5
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaPsychology
WOS SubjectPsychology, Experimental
WOS IDWOS:000825929500001
PublisherSPRINGER HEIDELBERG
Scopus ID2-s2.0-85134345542
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF PSYCHOLOGY
Corresponding AuthorKawai, Claudia
Affiliation1.Department of Cognition, Emotion, and Methods in Psychology, Faculty of Psychology, University of Vienna, Vienna, Liebiggasse 5, 1010, Austria
2.School of Psychology, Shaanxi Normal University, Xi’an, China
3.Nexus International School, Putrajaya, Malaysia
4.Department of Psychology, Central China Normal University, Wuhan, China
5.Department of Psychology, University of Macau, Zhuhai, China
6.Vienna Cognitive Science Hub, University of Vienna, Vienna, Austria
7.Research Platform Mediatised Lifeworlds, University of Vienna, Vienna, Austria
Recommended Citation
GB/T 7714
Kawai, Claudia,Zhang, Yang,Lukács, Gáspár,et al. The good, the bad, and the red: implicit color-valence associations across cultures[J]. PSYCHOLOGICAL RESEARCH, 2022, 87(3), 704-724.
APA Kawai, Claudia., Zhang, Yang., Lukács, Gáspár., Chu, Wenyi., Zheng, Chaoyi., Gao, Cijun., Gozli, Davood., Wang, Yonghui., & Ansorge, Ulrich (2022). The good, the bad, and the red: implicit color-valence associations across cultures. PSYCHOLOGICAL RESEARCH, 87(3), 704-724.
MLA Kawai, Claudia,et al."The good, the bad, and the red: implicit color-valence associations across cultures".PSYCHOLOGICAL RESEARCH 87.3(2022):704-724.
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