Residential College | false |
Status | 已發表Published |
When Scarcity Mind-set Promotes Prosocial Behaviours: A Waste Reduction Perspective | |
Wang, Xue1; Dai, Xianchi2; Si, Kao3 | |
2020-05 | |
Publisher | Proceedings of the European Marketing Academy |
Publication Place | Brussels, Belgium |
Conference Name | European Marketing Academy (EMAC) Conference |
Conference Place | Budapest |
Conference Date | 26/5/2020-29/5/2020 |
Country | Hungary |
Abstract | Existing literature finds that scarcity makes people focus on their self-interest and decreases their propensity to engage in prosocial behaviors. In the current project we propose that scarcity makes people more concerned about waste reduction. That is, under situations when there is waste involved, people under a scarcity mind-set are more likely to make decisions to avoid waste. When the waste avoidance concern is in conflict with self-interest, people high in resource scarcity could choose to incur additional cost to reduce waste, thus exhibiting altruistic behaviour. A series of studies tested the current propositions and examined the conditions under which the current effect occurs. |
Keyword | Scarcity Waste Prosocial-behaviour |
URL | View the original |
Volume | 49 |
Pages | 62945 |
Language | 英語English |
Document Type | Conference proceedings |
Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
Corresponding Author | Wang, Xue |
Affiliation | 1.Chinese University of Hong Kong, China 2.CUHK Business School, Chinese University of Hong Kong, China 3.University of Macau, China |
Recommended Citation GB/T 7714 | Wang, Xue,Dai, Xianchi,Si, Kao. When Scarcity Mind-set Promotes Prosocial Behaviours: A Waste Reduction Perspective[C]. Brussels, Belgium:Proceedings of the European Marketing Academy, 2020. |
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2020_EMAC_When Scarc(209KB) | 会议论文 | 开放获取 | CC BY-NC-SA | View Download |
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