| Status | 已發表Published |
| Effects of Institutional Change towards Modernization on Consumer’s Responses to Sex-Appeal Advertising | |
Luk, C.L.; Chow, W. C. ; Wan, W.N.
| |
| 2010-08-01 | |
| Source Publication | 2010 AMA Educators' Proceedings
 |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 5641 |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Chow, W. C. |
| Recommended Citation GB/T 7714 | Luk, C.L.,Chow, W. C.,Wan, W.N.. Effects of Institutional Change towards Modernization on Consumer’s Responses to Sex-Appeal Advertising[C], 2010. |
| APA | Luk, C.L.., Chow, W. C.., & Wan, W.N. (2010). Effects of Institutional Change towards Modernization on Consumer’s Responses to Sex-Appeal Advertising. 2010 AMA Educators' Proceedings. |
| Files in This Item: | There are no files associated with this item. | |||||
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