Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

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	Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences
	Luk, C.L.; Wan, W.N.; Chow, P.M.; Chow, W. C.; Fam, K.S.; Wu, P.G.; Kim, S.
	2012-07-01
Source Publication	Psychology and Marketing
ISSN	0742-6046
Pages	488-501
Abstract	Consumers have three views about Feng Shui: instrumental, spiritual, and minimalist. According to the instrumental view, Feng Shui arrangements can affect luck and fortune. The spiritual view treats Feng Shui as part of one’s spiritual life and cultural identification. The minimalist view dismisses Feng Shui as superstition. We developed psychometric scales for measuring these three views and the intention to make Feng Shui–related purchase, and conducted two studies to establish the reliability and validity of these scales. The participants in Study 1 were 331 university students; 180 working adults were the participants in Study 2. These three views of Feng Shui have different antecedents. Their effects on the intention to make Feng Shui–related purchase are also different. The effect of the instrumental view is positive and the strongest, but that of the spiritual view and the minimalist view is weakly positive and negative, respectively. The marketing implications of these findings are discussed.
Keyword	Feng Shui instrumental spiritual minimalist
Language	英語English
The Source to Article	PB_Publication
PUB ID	5642
Document Type	Journal article
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding Author	Wan, W.N.
Recommended Citation GB/T 7714	Luk, C.L.,Wan, W.N.,Chow, P.M.,et al. Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences[J]. Psychology and Marketing, 2012, 488-501.
APA	Luk, C.L.., Wan, W.N.., Chow, P.M.., Chow, W. C.., Fam, K.S.., Wu, P.G.., & Kim, S. (2012). Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences. Psychology and Marketing, 488-501.
MLA	Luk, C.L.,et al."Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences".Psychology and Marketing (2012):488-501.

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