| Status | 已發表Published |
| How positivity of and empathy reflected by online reviews influence online purchase intentions: A choice mechanism perspective | |
Wang, X ; Chow, W. C.; Yang, Z
| |
| 2011-08-01 | |
| Source Publication | The Eighth Annual Conference of JMS China Marketing Science Conference Proceedings
 |
| Publication Place | China |
| Publisher | JMS China Marketing Science |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 7208 |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Wang, X |
| Recommended Citation GB/T 7714 | Wang, X,Chow, W. C.,Yang, Z. How positivity of and empathy reflected by online reviews influence online purchase intentions: A choice mechanism perspective[C], China:JMS China Marketing Science, 2011. |
| APA | Wang, X., Chow, W. C.., & Yang, Z (2011). How positivity of and empathy reflected by online reviews influence online purchase intentions: A choice mechanism perspective. The Eighth Annual Conference of JMS China Marketing Science Conference Proceedings. |
| Files in This Item: | There are no files associated with this item. | |||||
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