| Residential College | false |
| Status | 已發表Published |
| Publicity as Justification | |
Si, Kao1  ; Dai, Xianchi2
| |
| 2017-10 | |
| Publisher | Advances in Consumer Research |
| Publication Place | Duluth, MN, USA |
| Conference Name | The Annual Conference of the Association for Consumer Research |
| Conference Place | San Diego, CA |
| Conference Date | 26/10/2017-29/10/2017 |
| Country | USA |
| Abstract | Whereas public displays of negative conducts are undesirable, we show a counter-intuitive positive effect of publicity on people’s inference and evaluation of negative conducts. Observers evaluate an apparently negative behavior more favorably when it is done publicly than privately. Evidence supports an inference mechanism of the current effect. |
| URL | View the original |
| Volume | 45 |
| Pages | 1059 |
| Language | 英語English |
| Document Type | Conference proceedings |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Si, Kao |
| Affiliation | 1.Chinese University of Hong Kong, China 2.Chinese University of Hong Kong, China |
| Recommended Citation GB/T 7714 | Si, Kao,Dai, Xianchi. Publicity as Justification[C]. Duluth, MN, USA:Advances in Consumer Research, 2017. |
| Files in This Item: | Download All | |||||
| File Name/Size | Publications | Version | Access | License | ||
| 2017_ACR_Publicity a（654KB） | 会议录 | 开放获取 | CC BY-NC-SA | View Download | ||
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