| Residential College | false |
| Status | 已發表Published |
| Bidirectional Context Effects between Taste Perception and Simulation | |
Si, Kao1  ; Jiang, Yuwei2
| |
| 2014-10 | |
| Publisher | Advances in Consumer Research |
| Publication Place | Duluth, MN, USA |
| Conference Name | The Annual Conference of the Association for Consumer Research |
| Conference Place | Baltimore, MD |
| Conference Date | 23/10/2014-26/10/2014 |
| Country | USA |
| Abstract | Results from three experiments show that bidirectional context effects exist between taste perception and mental simulation of taste. Specifically, tasting (mentally simulating the taste of) a salty food item makes consumers judge a subsequent simulated (actually tasted) sweet food item to be sweeter. |
| URL | View the original |
| Volume | 42 |
| Pages | 810 |
| Language | 英語English |
| Document Type | Conference proceedings |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Si, Kao |
| Affiliation | 1.Chinese University of Hong Kong, Hong Kong 2.Hong Kong Polytechnic University, Hong Kong |
| Recommended Citation GB/T 7714 | Si, Kao,Jiang, Yuwei. Bidirectional Context Effects between Taste Perception and Simulation[C]. Duluth, MN, USA:Advances in Consumer Research, 2014. |
| Files in This Item: | Download All | |||||
| File Name/Size | Publications | Version | Access | License | ||
| 2014_ACR_Bidirection（189KB） | 会议录 | 开放获取 | CC BY-NC-SA | View Download | ||
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