Application of consumer innovativeness to the context of robotic restaurants

UM > Faculty of Business Administration > DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT

Status	已發表Published
	Application of consumer innovativeness to the context of robotic restaurants
	Kim, J.J; Choe, J.Y.J; Hwang, J.S
	2020-11-01
Source Publication	International Journal of Contemporary Hospitality Management
ISSN	0959-6119
Pages	224-242
Abstract	Purpose – The purpose of this paper is to apply the concept of consumer innovativeness to the robotic restaurants field. Design/methodology/approach – A research model including 13 hypotheses is examined using a sample of 409 subjects gathered. Findings – The results indicate that four underlying dimensions of consumer innovativeness have a positive effect on overall image, which, in turn, increases desire. In addition, desire aids to enhance the two dimensions of behavior intentions. Practical implications – Robotic restaurant managers are required to focus more on quality experienceseeking, hedonic experience-seeking, venturesomeness and social distinctiveness using automated systems, which aid to enhance the image of robotic restaurants. Originality/value – Consumer innovativeness is regarded as a significant concept in the domain of a novel technology-based product and service, but it has not been explored in the restaurant context. Thus, this study tried to apply consumer innovativeness to the robotic restaurant industry for the first time and explained how to form consumer behavioral intentions based on the concept.
Keyword	Behavioral intentions Consumer innovativeness Overall image Desire Robotic restaurants
Language	英語English
The Source to Article	PB_Publication
PUB ID	60038
Document Type	Journal article
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding Author	Hwang, J.S
Recommended Citation GB/T 7714	Kim, J.J,Choe, J.Y.J,Hwang, J.S. Application of consumer innovativeness to the context of robotic restaurants[J]. International Journal of Contemporary Hospitality Management, 2020, 224-242.
APA	Kim, J.J., Choe, J.Y.J., & Hwang, J.S (2020). Application of consumer innovativeness to the context of robotic restaurants. International Journal of Contemporary Hospitality Management, 224-242.
MLA	Kim, J.J,et al."Application of consumer innovativeness to the context of robotic restaurants".International Journal of Contemporary Hospitality Management (2020):224-242.

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