Factors that affect the levels of tourists’ satisfaction and loyalty towards food festivals: A Case Study of Macau

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

Status	已發表Published
	Factors that affect the levels of tourists’ satisfaction and loyalty towards food festivals: A Case Study of Macau
	Wan, Y.K.P.; Chan, S. H.
	2013-09-01
Source Publication	International Journal of Tourism Research
ISSN	1522-1970
Pages	226-240
Abstract	The present study investigates the factors that affect tourists’ satisfaction towards food festivals and explores whether tourists intend to revisit and/or recommend food festivals to others. Based on personal interviews with 40 study subjects, eight factors that affect their satisfaction levels were identified: location and accessibility, food, venue facility, environment/ ambiance, service, entertainment, timing and festival size. The majority of tourists were satisfied with the Macau Food Festival and intended to revisit and recommend it to others. The presented findings have practical implications for food festival organizers to further attract food tourists. Copyright © 2011 JohnWiley & Sons, Ltd.
Keyword	Factors and attributes food festival loyalty tourist satisfaction event management
Language	英語English
The Source to Article	PB_Publication
PUB ID	10250
Document Type	Journal article
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding Author	Wan, Y.K.P.
Recommended Citation GB/T 7714	Wan, Y.K.P.,Chan, S. H.. Factors that affect the levels of tourists’ satisfaction and loyalty towards food festivals: A Case Study of Macau[J]. International Journal of Tourism Research, 2013, 226-240.
APA	Wan, Y.K.P.., & Chan, S. H. (2013). Factors that affect the levels of tourists’ satisfaction and loyalty towards food festivals: A Case Study of Macau. International Journal of Tourism Research, 226-240.
MLA	Wan, Y.K.P.,et al."Factors that affect the levels of tourists’ satisfaction and loyalty towards food festivals: A Case Study of Macau".International Journal of Tourism Research (2013):226-240.

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