While the majority of previous studies on EAP (English for academic purposes) writing have been devoted to professional or academic writing at a more advanced level (i.e., PhD students and scholars) in ESL contexts, little attention has been paid to the academic writing of master-level novice writers in EFL contexts. From a sociocultural perspective, the present case study examined the writing strategies of a master-level novice writer - Alice in Macau context. Non-structured, semi-structured and text-based interviews were used as the primary source of data, with document analysis used for triangulation. The study identified two major categories (i.e., artifacts and community) and five subcategories of mediational means (i.e., journal articles and theses, languages, online writing materials, peers and experts) as significant in the novice writer's academic writing activities. It also unveiled double-edged features of mediational means and recognized their interplay with the writer's goals and relatedness to her situated context.