Residential College | false |
Status | 已發表Published |
Is menu design effective? A p-curving analysis | |
Chark, Robin; IP, Michael Man Him | |
2023-01 | |
Source Publication | International Journal of Hospitality Management |
ABS Journal Level | 3 |
ISSN | 0278-4319 |
Volume | 108 |
Abstract | Menu design is important to restaurateurs. Past studies show that menu design can be effective in enhancing consumers’ attitudes, behavioral intentions, and purchases. In the present study the evidential level of the menu-design literature is evaluated using p-curve, a recently developed meta-analytical technique. Both the full and half p-curves are significantly right-skewed, suggesting that the reported effects of menu design are real. We test a few moderators where evidential values in some subsets of the literature may vary. Further analyses show that evidential values are high across studies with different sample sizes and years of publication, appearing in hospitality or foodservice journals, conducted in the US or outside, in the field or lab, and using mock or real menus. In general, the menu-design literature does not seem to be tainted by p-hacking, which refers to researchers’ exploitation of degrees of freedom in data collection and reporting to produce significant results. |
Keyword | Evidential Value Experiments Menu Design P-curve P-hacking Restaurants |
DOI | 10.1016/j.ijhm.2022.103378 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics |
WOS Subject | Hospitality, Leisure, Sport & Tourism |
WOS ID | WOS:000906847500006 |
Publisher | Elsevier Ltd |
Scopus ID | 2-s2.0-85141372117 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Affiliation | Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau Avenida da Universidade, Taipa, Macao |
First Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Chark, Robin,IP, Michael Man Him. Is menu design effective? A p-curving analysis[J]. International Journal of Hospitality Management, 2023, 108. |
APA | Chark, Robin., & IP, Michael Man Him (2023). Is menu design effective? A p-curving analysis. International Journal of Hospitality Management, 108. |
MLA | Chark, Robin,et al."Is menu design effective? A p-curving analysis".International Journal of Hospitality Management 108(2023). |
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