UM  > Faculty of Arts and Humanities  > DEPARTMENT OF CHINESE LANGUAGE AND LITERATURE
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Cognitive Style Matters: The Imperceptible Gap between Chinese and English Cross-cultural Communication
陳忠
2023-01-06
Size of Audience60
Type of SpeakerKeynote Speaker & Conference General Chair
Abstract

The Chinese object-oriented philosophical notion in light of Oneness of Man and Nature differs from English egocentricity notion based on philosophy of Man is the Measure of All Things. Such philosophical contrast leads to cognitive contrast between Chinese cognitive style that is characteristic of ground-preference and English cognitive style that is characteristic of figure-preference. The difference in cognitive styles underlies the culture-specific priority of ground or figure, which underlies the discordance between Chinese and English spatial and temporal cognition, discount calculation, construing of ditransitive structure, and so on.  The differing priority of ground or figure steers the discrepant ways of comprehension of the counterparts between Chinese and English in cross-cultural communication, which leads to mutual misunderstanding with each other.

KeywordCognitive Style Figure-preference Ground-preference Egocentricity Object-oriented Philosophy
Conference Date2023-01-06
Conference PlaceChangsha
Language英語English
Document TypePresentation
CollectionDEPARTMENT OF CHINESE LANGUAGE AND LITERATURE
AffiliationFAH, University of Macau
First Author AffilicationFaculty of Arts and Humanities
Recommended Citation
GB/T 7714
陳忠. Cognitive Style Matters: The Imperceptible Gap between Chinese and English Cross-cultural Communication, 2023-01-06.
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