Residential College | false |
Status | 已發表Published |
How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory | |
Fan, Yulan1,3; Wong, Ip Kin Anthony2; Lin, Zhiwei (CJ)1,4 | |
2023-05-22 | |
Source Publication | Tourism Management Perspectives |
ABS Journal Level | 2 |
ISSN | 2211-9736 |
Volume | 47Pages:101123 |
Abstract | Music is acknowledged as an excellent means of evoking favorable behaviors and brand image, and this research puts auditory sensory input at center stage. By drawing on sensory marketing and cognitive balance theories, it proposes a model leading from music perception to destination image through the mediation of historical nostalgia, mental imagery, and music-induced emotion. The boundary conditions of self–brand congruence and fantasy proneness are examined. Survey results point to the importance of musical sensory inputs in the mental imagery creation of a place, and it is conditioned based upon different levels of self–brand congruence and fantasy personality traits. Moreover, this research enriches the literature on music-related tourism appeal and destination image development. It also informs destination operators to better capitalize on music to provide an effective tool for enhancing destination image. |
Keyword | Chinese Folk Music Cognitive Balance Theory Destination Image Self–brand Congruence Sensory Marketing |
DOI | 10.1016/j.tmp.2023.101123 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics ; Business & Economics |
WOS Subject | Hospitality, Leisure, Sport & Tourism ; Management |
WOS ID | WOS:001010208500001 |
Publisher | ELSEVIER, RADARWEG 29, 1043 NX AMSTERDAM, NETHERLANDS |
Scopus ID | 2-s2.0-85159825712 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Faculty of Business Administration DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Corresponding Author | Lin, Zhiwei (CJ) |
Affiliation | 1.School of Tourism Management, Sun Yat-Sen University, Zhuhai, Tangzhou Rd. 1, Zhuhai Campus, China 2.Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, China 3.Collaborative Innovation Center of eTourism, Tourism College, Beijing Union University, Beijing, China 4.Faculty of International Tourism and Management, City University of Macau, Avenida Padre Tomás Pereira, Taipa, Macau, China |
Corresponding Author Affilication | University of Macau |
Recommended Citation GB/T 7714 | Fan, Yulan,Wong, Ip Kin Anthony,Lin, Zhiwei . How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory[J]. Tourism Management Perspectives, 2023, 47, 101123. |
APA | Fan, Yulan., Wong, Ip Kin Anthony., & Lin, Zhiwei (2023). How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory. Tourism Management Perspectives, 47, 101123. |
MLA | Fan, Yulan,et al."How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory".Tourism Management Perspectives 47(2023):101123. |
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