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Effects of reputation on guest satisfaction: from the perspective of two-sided reviews on Airbnb
Ye,Qiang1; Liang,Sai2; Wei,Zaiyan3; Law,Rob4,5
2023
Source PublicationInternational Journal of Contemporary Hospitality Management
ABS Journal Level3
ISSN0959-6119
Volume35Issue:10Pages:3718-3736
Abstract

Purpose: From the perspective of two-sided review systems, this study aims to investigate how guests’ prior reputation influences their subsequent satisfaction on Airbnb. Design/methodology/approach: This study applied a conceptual framework based on social capital theory to explain the effect of guests’ reputation decided by hosts’ prior evaluations on their subsequent satisfaction. The authors collected 96,204 guest reviews posted for 17,325 properties on Airbnb and used the review polarity to measure guest satisfaction. All historical evaluations generated by hosts for each guest were collected and treated as a proxy of guest reputation. Ordinary least squares regressions were conducted to estimate the effect of guests’ reputation on their subsequent satisfaction. Findings: Results show that guests whose historical evaluations have higher valences or larger variations tend to be more satisfied in their subsequent bookings. However, the number of reviews that guests received from hosts in the past does not influence their subsequent satisfaction. Research limitations/implications: This study provides new insights into the hospitality literature by identifying the influencing factors of guest satisfaction on peer-to-peer rental platforms from the perspective of two-sided review systems. Results also present practical implications to property owners and website designers to gain a deeper understanding of the determinants of guest satisfaction and the consequences of social interactions between hosts and guests. Originality/value: This study is a novel attempt that analyzes the effect of guests’ reputation on their satisfaction with subsequent bookings based on two-sided review systems on peer-to-peer rental platforms. Thus, this study provides a starting point for investigating how two-sided review systems affect use behavior on peer-to-peer rental platforms.

KeywordAirbnb Guest Satisfaction Peer-to-peer Market Reputation Two-sided Review System
DOI10.1108/IJCHM-09-2022-1170
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000946816600001
Scopus ID2-s2.0-85150364746
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Citation statistics
Document TypeJournal article
CollectionASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
Corresponding AuthorLiang,Sai
Affiliation1.School of Management,University of Science and Technology of China,Hefei,China
2.College of Tourism and Service Management,Nankai University,Tianjin,China
3.Jr School of Business,Purdue University,West Lafayette,United States
4.Asia-Pacific Academy of Economics and Management,University of Macau,Macao
5.Department of Integrated Resort and Tourism Management,Faculty of Business Administration,University of Macau,Macao
Recommended Citation
GB/T 7714
Ye,Qiang,Liang,Sai,Wei,Zaiyan,et al. Effects of reputation on guest satisfaction: from the perspective of two-sided reviews on Airbnb[J]. International Journal of Contemporary Hospitality Management, 2023, 35(10), 3718-3736.
APA Ye,Qiang., Liang,Sai., Wei,Zaiyan., & Law,Rob (2023). Effects of reputation on guest satisfaction: from the perspective of two-sided reviews on Airbnb. International Journal of Contemporary Hospitality Management, 35(10), 3718-3736.
MLA Ye,Qiang,et al."Effects of reputation on guest satisfaction: from the perspective of two-sided reviews on Airbnb".International Journal of Contemporary Hospitality Management 35.10(2023):3718-3736.
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