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Perceived Risk of Chinese Outbound Tourists in the Risky World
Alternative Title动荡环境下中国出境游客的风险感知
Ye,Huiyue1; Chen,Sirong1; Law,Rob1; Zhang,Mu2
2023-02-14
Source PublicationJournal of China Tourism Research
ABS Journal Level1
ISSN1938-8160
Volume20Issue:1Pages:70-89
Abstract

The unprecedented COVID-19 pandemic and Ukraine-Russian conflict have posed a huge threat to international tourists. Adopting protection motivation theory, this study investigated how mainland Chinese outbound tourists perceived three significant travel risks, namely, natural disasters, infectious diseases, and social instability. Confronted with travel risks, Chinese outbound tourists are very likely to change their travel plans. Notably, infectious diseases and social instability are the main concerns. A comparison of workers and non-workers, students perceived a higher magnitude of threat and response efficacy. Assistance from the Chinese government can significantly enhance tourists’ confidence to travel abroad. Implications are provided accordingly.

Other Abstract

前所未有的新型冠状病毒肺炎大流行和俄乌冲突给国际游客带来了巨大的威胁和冲击。基于保护动机理论,本研究调查了中国内地出境游客对自然灾害、传染性疾病和社会不稳定三类旅游风险的感知。研究结果表明,面对旅游风险,中国出境游客极有可能会改变他们的出境旅行计划。其中,传染性疾病和社会不稳定是中国游客的主要担忧。相较于工作者、自由职业者和退休人士,学生群体感知到的旅游风险威胁程度和反应效能更高。与此同时,中国政府提供的援助支持和保障可以显著增强内地游客出境旅游的信心。依据调查结果,本文一并列出了相关建议。

KeywordPerception Risk Chinese Outbound Tourism
DOI10.1080/19388160.2023.2178574
URLView the original
Indexed ByESCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000936731000001
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND
Scopus ID2-s2.0-85148377072
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
Corresponding AuthorLaw,Rob; Zhang,Mu
Affiliation1.Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macao
2.Shenzhen Tourism College, Jinan University, Shenzhen, Guangdong Province, China
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Ye,Huiyue,Chen,Sirong,Law,Rob,et al. Perceived Risk of Chinese Outbound Tourists in the Risky World[J]. Journal of China Tourism Research, 2023, 20(1), 70-89.
APA Ye,Huiyue., Chen,Sirong., Law,Rob., & Zhang,Mu (2023). Perceived Risk of Chinese Outbound Tourists in the Risky World. Journal of China Tourism Research, 20(1), 70-89.
MLA Ye,Huiyue,et al."Perceived Risk of Chinese Outbound Tourists in the Risky World".Journal of China Tourism Research 20.1(2023):70-89.
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