| Residential College | false |
| Status | 已發表Published |
| Effects of Regulatory Focus and Progress Level on Consumer Behavior in Loyalty Programs | |
Ho, Y.; Chan, NC 
| |
| 2011-08-01 | |
| Publisher | The Eighth Annual Conference of JMS China Marketing Science |
| Conference Name | The Eighth Annual Conference of JMS China Marketing Science |
| Conference Place | Guangzhou China |
| Country | China |
| Pages | 78-78 |
| Language | 英語English |
| Document Type | Conference proceedings |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Affiliation | University of Macau |
| First Author Affilication | University of Macau |
| Recommended Citation GB/T 7714 | Ho, Y.,Chan, NC. Effects of Regulatory Focus and Progress Level on Consumer Behavior in Loyalty Programs[C]:The Eighth Annual Conference of JMS China Marketing Science, 2011. |
| Files in This Item: | There are no files associated with this item. | |||||
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