Residential College | false |
Status | 已發表Published |
The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying | |
Pornpitakpan, C.; Yuan, Y.; Han, J. H. | |
2017 | |
Source Publication | Australasian Marketing Journal |
ABS Journal Level | 1 |
ISSN | 1441-3582 |
Pages | 2-11 |
Abstract | This study uses an experiment with 102 Singaporean working adults to examine the effects of salespersons’ retail service quality (SRSQ) and consumers’ mood on impulse buying (IB) and store-revisit intentions. The results show that consumers receiving good SRSQ exhibit greater IB and store-revisit intentions than do those receiving poor SRSQ, and consumers in a positive mood show greater IB than do those in a negative mood. Mood fully mediates the effect of SRSQ on IB in terms of purchase quantity and partially/complementarily mediates the effect of SRSQ on IB in terms of purchase intentions and store-revisit intentions. This research offers insights into the affective and cognitive mechanisms of IB and store-revisit intentions in a specific retail context. The findings help retailers facilitate purchase behavior and improve customer satisfaction in services. Ethical consumption policies and practices could also incorporate the IB mechanism reported in this study. Future research opportunities are discussed. |
Keyword | : Impulse Buying Purchase Intentions Store-revisit Intentions Salesperson’s Retail Service Quality Mood Mediation Test Singapore |
DOI | 10.1016/j.ausmj.2016.12.003 |
Language | 英語English |
WOS ID | WOS:000399002300002 |
The Source to Article | PB_Publication |
Scopus ID | 2-s2.0-85009357370 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
Corresponding Author | Pornpitakpan, C. |
Recommended Citation GB/T 7714 | Pornpitakpan, C.,Yuan, Y.,Han, J. H.. The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying[J]. Australasian Marketing Journal, 2017, 2-11. |
APA | Pornpitakpan, C.., Yuan, Y.., & Han, J. H. (2017). The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying. Australasian Marketing Journal, 2-11. |
MLA | Pornpitakpan, C.,et al."The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying".Australasian Marketing Journal (2017):2-11. |
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