Unrealistic optimism, defensive pessimism, and implicit self-enhancement in Singapore: Implications for marketer

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

Status	已發表Published
	Unrealistic optimism, defensive pessimism, and implicit self-enhancement in Singapore: Implications for marketer
	Pornpitakpan, C.; Yuan, Y.; Green, R. T.
	2013-06-01
Source Publication	Proceedings of the Twenty Second World Business Congress: Flexibility, Innovation and Adding Value as Drivers of Global Competitiveness: Private and Public Sector Challenges
Pages	229-236
Publication Place	Taipei, Taiwan
Publisher	International Management Development Association
Abstract	This study investigates Singaporeans’ unrealistic optimism with event valence and event likelihood estimations for self versus in-group (best friend) and out-group (average student and average person) target persons among 180 Singaporean undergraduate students. Participants are unrealistically optimistic for four negative events and one positive event in out-group comparisons. The more similar the target person, the more unrealistic optimism is displayed. Perceived controllability positively correlates with unrealistic optimism. In in-group comparisons, participants are pessimistic for one positive and three negative events. This can be attributed to self-defense, kiasu (fear of failure), and implicit self- enhancement. Implications for marketers are discussed.
Keyword	unrealistic optimism self-enhancing bias self-positivity bias defensive pessimism perceived controllability self enhancement Singapore
Language	英語English
The Source to Article	PB_Publication
PUB ID	9552
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding Author	Pornpitakpan, C.
Recommended Citation GB/T 7714	Pornpitakpan, C.,Yuan, Y.,Green, R. T.. Unrealistic optimism, defensive pessimism, and implicit self-enhancement in Singapore: Implications for marketer[C], Taipei, Taiwan:International Management Development Association, 2013, 229-236.
APA	Pornpitakpan, C.., Yuan, Y.., & Green, R. T. (2013). Unrealistic optimism, defensive pessimism, and implicit self-enhancement in Singapore: Implications for marketer. Proceedings of the Twenty Second World Business Congress: Flexibility, Innovation and Adding Value as Drivers of Global Competitiveness: Private and Public Sector Challenges, 229-236.

Files in This Item:
There are no files associated with this item.

If you have any objections to this item, please fill out the form below and the administrator will contact you as soon as possible.
Content:
Email：	*
Affiliation No.
Verification Code:	Refresh

Any comments and suggestions are welcomed.
Title:	*
Content:
Email：	*
Verification Code:	Refresh