| Residential College | false |
| Status | 已發表Published |
| The Effect of Message Appeals and Unrealistic Optimism on Purchase Intentions: The Case of Heart-Disease Prevention Pills | |
Pornpitakpan, C.  ; Green, R. T.
| |
| 2010-09-01 | |
| Source Publication | Asia Pacific Journal of Marketing and Logistics
 |
| ABS Journal Level | 1 |
| ISSN | 1355-5855 |
| Pages | 372-396 |
| DOI | 10.1108/13555851011062287 |
| Language | 英語English |
| WOS ID | WOS:000218695200007 |
| The Source to Article | PB_Publication |
| Scopus ID | 2-s2.0-84986099511 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Journal article |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Pornpitakpan, C. |
| Recommended Citation GB/T 7714 | Pornpitakpan, C.,Green, R. T.. The Effect of Message Appeals and Unrealistic Optimism on Purchase Intentions: The Case of Heart-Disease Prevention Pills[J]. Asia Pacific Journal of Marketing and Logistics, 2010, 372-396. |
| APA | Pornpitakpan, C.., & Green, R. T. (2010). The Effect of Message Appeals and Unrealistic Optimism on Purchase Intentions: The Case of Heart-Disease Prevention Pills. Asia Pacific Journal of Marketing and Logistics, 372-396. |
| MLA | Pornpitakpan, C.,et al."The Effect of Message Appeals and Unrealistic Optimism on Purchase Intentions: The Case of Heart-Disease Prevention Pills".Asia Pacific Journal of Marketing and Logistics (2010):372-396. |
| Files in This Item: | There are no files associated with this item. | |||||
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