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Want versus need: How linguistic framing influences responses to crowdfunding appeals
Su Lei; Sengupta Jaideep; Li Yiwei; Chen, Fangyuan
2022-12
Source PublicationAdvances in Consumer Research
ABS Journal Level2
Volume50
Language英語English
PublisherThe Association for Consumer Research (www.acrwebsite.org)
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation1.City University of Hong Kong
2.Hong Kong University of Science and Technology
3.Lingnan University
4.University of Macau
Recommended Citation
GB/T 7714
Su Lei,Sengupta Jaideep,Li Yiwei,et al. Want versus need: How linguistic framing influences responses to crowdfunding appeals[J]. Advances in Consumer Research, 2022, 50.
APA Su Lei., Sengupta Jaideep., Li Yiwei., & Chen, Fangyuan (2022). Want versus need: How linguistic framing influences responses to crowdfunding appeals. Advances in Consumer Research, 50.
MLA Su Lei,et al."Want versus need: How linguistic framing influences responses to crowdfunding appeals".Advances in Consumer Research 50(2022).
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