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Dynamic marketing capabilities and firm performance
Lancy Mac; Jimmy Lee Chi Ming
2023-05
Conference NameEuropean marketing academy
Source PublicationEuropean marketing academy annual conference
Conference Date23-26 May 2023
Conference PlaceOdense
CountryDenmark
Publication PlaceDenmark
PublisherEuropean marketing academy
Document TypeConference paper
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Corresponding AuthorLancy Mac
Affiliationuniversity of macau
Recommended Citation
GB/T 7714
Lancy Mac,Jimmy Lee Chi Ming. Dynamic marketing capabilities and firm performance[C], Denmark:European marketing academy, 2023.
APA Lancy Mac., & Jimmy Lee Chi Ming (2023). Dynamic marketing capabilities and firm performance. European marketing academy annual conference.
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