Effect of Institutionalization and Openness on Consumers’ Responses to Sex Appeal Advertising

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

Residential College	false
Status	已發表Published
	Effect of Institutionalization and Openness on Consumers’ Responses to Sex Appeal Advertising
	Luk C. L.; CHOW WING CHI; Cheung F. S. L.
	2006-07
Conference Name	Academy of World Business, Marketing and Management Development Conference
Source Publication	Academy of World Business, Marketing and Management Development Conference
Conference Date	10-13, July, 2006
Conference Place	Paris, France
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Recommended Citation GB/T 7714	Luk C. L.,CHOW WING CHI,Cheung F. S. L.. Effect of Institutionalization and Openness on Consumers’ Responses to Sex Appeal Advertising[C], 2006.
APA	Luk C. L.., CHOW WING CHI., & Cheung F. S. L. (2006). Effect of Institutionalization and Openness on Consumers’ Responses to Sex Appeal Advertising. Academy of World Business, Marketing and Management Development Conference.

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