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An Institutional Theory of Attitudes towards Sex-Appeal Advertising
Luk, C. L.; CHOW WING CHI; Wan, W. W. N.
2006-12
Conference NameANZMAC Conference
Source PublicationANZMAC Conference
Conference Date4-6, Dec, 2006
Conference PlaceBrisbane, Australia
Document TypeConference paper
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Recommended Citation
GB/T 7714		 Luk, C. L.,CHOW WING CHI,Wan, W. W. N.. An Institutional Theory of Attitudes towards Sex-Appeal Advertising[C], 2006.
APA Luk, C. L.., CHOW WING CHI., & Wan, W. W. N. (2006). An Institutional Theory of Attitudes towards Sex-Appeal Advertising. ANZMAC Conference.
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