Online Group-Buying. The Effect of Offer Popularity on Consumer Purchase Intention

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

Residential College	false
Status	已發表Published
	Online Group-Buying. The Effect of Offer Popularity on Consumer Purchase Intention
	CHOW WING CHI; Fu, I. S. F.; Lai, J. Y. M.
	2015-12
Conference Name	29th Australian and New Zealand Academy of Management (ANZAM) Conference
Source Publication	29th Australian and New Zealand Academy of Management (ANZAM) Conference
Conference Date	2-4, Dec, 2015
Conference Place	Queenstown, New Zealand
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Recommended Citation GB/T 7714	CHOW WING CHI,Fu, I. S. F.,Lai, J. Y. M.. Online Group-Buying. The Effect of Offer Popularity on Consumer Purchase Intention[C], 2015.
APA	CHOW WING CHI., Fu, I. S. F.., & Lai, J. Y. M. (2015). Online Group-Buying. The Effect of Offer Popularity on Consumer Purchase Intention. 29th Australian and New Zealand Academy of Management (ANZAM) Conference.

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