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Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China
Yu, Teng1,2,3; Zhang, Yajun4; Teoh, Ai Ping2; Wang, Anchao2; Wang, Chengliang5
2023-11-27
Source PublicationSAGE Open
ISSN2158-2440
Volume13Issue:4
Abstract

Along with reducing traffic congestion, electric car-sharing (ECS) can also solve travel demand, utilize idle resources, and enhance forms of transportation. Accordingly, university students are identified in Guangzhou, China as a promising customer group for ECS companies. Although university students in Guangzhou, China are unique in the context of ECS, few researchers have studied the factors that influence their willingness to use such services. Hence, this paper investigates the key determinants that affect university students’ behavioral intention (BI) to use ECS in Guangzhou, China. Based on an extension of the unified theory of acceptance and use of technology (UTAUT), this paper examines the effects of the constructs on BI to use ECS and the moderating role of trust in ECS. Based on results from a questionnaire of 486 university students in Guangzhou, China, conditional value (CV) was the most critical driver of BI, followed by personal attitude (PA) and sustainability (SUST). The moderating analysis showed that taking gender, education, and driving experience of university students as control variables, trust was found to have a significant positive moderating impact on the relationship between PA and BI to use ECS, and a significant negative moderating effect of trust on the relationship between CV and BI to use ECS. The implications of these findings are discussed.

KeywordBehavioral Intention Conditional Value Electric Car-sharing Trust Utaut
DOI10.1177/21582440231210551
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectSocial Sciences, Interdisciplinary
WOS IDWOS:001116861000001
PublisherSAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320
Scopus ID2-s2.0-85178021143
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Education
Corresponding AuthorWang, Chengliang
Affiliation1.GBA Digital Intelligence Business Research Center, School of Digital Economy Industry, Guangzhou College of Commerce, China
2.Graduate School of Business, Universiti Sains Malaysia, Minden, Malaysia
3.Department of Management, The Chinese University of Hong Kong, China
4.Faculty of Education, University of Macau, China
5.Department of Education Information Technology, Faculty of Education, East China Normal University, Shanghai, China
Recommended Citation
GB/T 7714
Yu, Teng,Zhang, Yajun,Teoh, Ai Ping,et al. Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China[J]. SAGE Open, 2023, 13(4).
APA Yu, Teng., Zhang, Yajun., Teoh, Ai Ping., Wang, Anchao., & Wang, Chengliang (2023). Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China. SAGE Open, 13(4).
MLA Yu, Teng,et al."Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China".SAGE Open 13.4(2023).
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