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It takes two to empower: Customer responses to empowerment recovery in the context of robot service failure
Yu, Jing (Jasper)1; Liu, Xiaoming (Rose)2; He, Mang3; Huang, Liman (Mandy)4; Li, Jun (Justin)4,5
2024-07
Source PublicationInternational Journal of Hospitality Management
ABS Journal Level3
ISSN0278-4319
Volume120Pages:103759
Abstract

Service robots have been gradually adopted by various providers. However, despite their significant potential in various service scenarios, robots can make mistakes during service interactions. Drawing on the concept of customer empowerment (CE), this study contributes to the existing literature by comparing the difference in the empowerment perceptions of younger and older customers toward robots and human employees. This study further examined empowerment strategies among two adult age groups in the context of robot service recovery and provided empirical evidence regarding the role of CE in service remediation. The results of the first experimental study revealed that older customers felt less empowered when encountering robot service failures than human service failures. The results from the follow-up two experiments indicate that the “wooden barrel effect” exists for effective recovery strategies to achieve empowerment perception and then, post-recovery customer satisfaction; that is, empowerment recovery strategies might succeed only when both information-sharing and compensation options are provided. These findings provide evidence-based guidance for policymakers and service providers in executing robot service recovery.

KeywordHuman-robot Interaction Robot Service Recovery Service Agent Customer Empowerment Service Robot
DOI10.1016/j.ijhm.2024.103759
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:001247339000001
PublisherELSEVIER SCI LTD, 125 London Wall, London EC2Y 5AS, ENGLAND
Scopus ID2-s2.0-85190746890
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Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorHe, Mang; Li, Jun (Justin)
Affiliation1.Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macao
2.Faculty of Business Administration, University of Macau, Macao
3.School of Tourism Management, Sun Yat-Sen University, Guangzhou, China
4.School of Tourism Management, South China Normal University, Higher Education Mega Center, Guangzhou, 510006, China
5.Faculty of International Tourism and Management, City University of Macau, Taipa, Macao
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Yu, Jing ,Liu, Xiaoming ,He, Mang,et al. It takes two to empower: Customer responses to empowerment recovery in the context of robot service failure[J]. International Journal of Hospitality Management, 2024, 120, 103759.
APA Yu, Jing ., Liu, Xiaoming ., He, Mang., Huang, Liman ., & Li, Jun (2024). It takes two to empower: Customer responses to empowerment recovery in the context of robot service failure. International Journal of Hospitality Management, 120, 103759.
MLA Yu, Jing ,et al."It takes two to empower: Customer responses to empowerment recovery in the context of robot service failure".International Journal of Hospitality Management 120(2024):103759.
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