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Reassessing the Impact of Gain-Framed and Loss-Framed Messages for Disease Detection: Exploring the Moderating Role of Age
Pang, Yuting; Chen, Fangyuan; Wang, Lili
2024-05-11
Size of Audience300
Type of SpeakerAsia-Pacific Marketing Academy Annual Conference 2024 Paper Presentation
Conference Date2024-05
Conference PlaceHong Kong, China
Language英語English
Document TypePresentation
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorChen, Fangyuan
AffiliationUniversity of Macau
Recommended Citation
GB/T 7714
Pang, Yuting,Chen, Fangyuan,Wang, Lili. Reassessing the Impact of Gain-Framed and Loss-Framed Messages for Disease Detection: Exploring the Moderating Role of Age, 2024-05.
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