Residential College | false |
Status | 已發表Published |
Reassessing the Impact of Gain-Framed and Loss-Framed Messages for Disease Detection: Exploring the Moderating Role of Age | |
Chen, Fangyuan; Pang, Yuting; Wang, Lili | |
2024-07-09 | |
Size of Audience | 300 |
Type of Speaker | Association for Consumer Research Asia-Pacific Conference 2024 Competitive Paper Presentation |
Conference Date | 2024-07 |
Conference Place | Bali, Indonesia |
Language | 英語English |
Document Type | Presentation |
Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
Corresponding Author | Chen, Fangyuan |
Affiliation | University of Macau |
Recommended Citation GB/T 7714 | Chen, Fangyuan,Pang, Yuting,Wang, Lili. Reassessing the Impact of Gain-Framed and Loss-Framed Messages for Disease Detection: Exploring the Moderating Role of Age, 2024-07. |
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