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Reassessing the Impact of Gain-Framed and Loss-Framed Messages for Disease Detection: Exploring the Moderating Role of Age
Chen, Fangyuan; Pang, Yuting; Wang, Lili
2024-07-09
Size of Audience300
Type of SpeakerAssociation for Consumer Research Asia-Pacific Conference 2024 Competitive Paper Presentation
Conference Date2024-07
Conference PlaceBali, Indonesia
Language英語English
Document TypePresentation
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorChen, Fangyuan
AffiliationUniversity of Macau
Recommended Citation
GB/T 7714
Chen, Fangyuan,Pang, Yuting,Wang, Lili. Reassessing the Impact of Gain-Framed and Loss-Framed Messages for Disease Detection: Exploring the Moderating Role of Age, 2024-07.
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