| Residential College | false |
| Status | 已發表Published |
| May the force be with you: Star Wars and the gamified hotel journey | |
Wong, Ip Kin Anthony1 ; Xu, Yahui2,3; Lian, Qi Lilith2,3
| |
| 2024-07 | |
| Media | Scandinavian Journal of Hospitality and Tourism |
| DOI | 10.1080/15022250.2024.2372305 |
| Keyword | Customer Journey Gamification Hotel Star Wars Touchpoint |
| Language | 英語English |
| URL | View the original |
| Scopus ID | 2-s2.0-85197749830 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Other |
| Collection | Faculty of Business Administration DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
| Corresponding Author | Lian, Qi Lilith |
| Affiliation | 1.Faculty of Business Administration, University of Macau, Taipa, China 2.School of Tourism Management, Sun Yat-Sen University, Zhuhai, China 3.Key Laboratory of Sustainable Tourism Smart Assessment Technology, Ministry of Culture and Tourism of China, Guangzhou, China |
| First Author Affilication | Faculty of Business Administration |
| Recommended Citation GB/T 7714 | Wong, Ip Kin Anthony,Xu, Yahui,Lian, Qi Lilith. May the force be with you: Star Wars and the gamified hotel journey. 2024-07-01. |
| Files in This Item: | There are no files associated with this item. | |||||
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