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Individualized Mass Manipulation Through Subliminal Artificial Intelligence (AI) Systems: Prohibited AI Practices in the AI Act and the Right to Cognitive Liberty
Neuwirth, R.J.
2024-07-10
Size of Audience45
Type of SpeakerPresenter
AbstractThe 2021 UNESCO Recommendation on the Ethics of Artificial Intelligence recognizes the profound and dynamic positive and negative impacts that artificial intelligence (AI) has on all aspects of life and particularly on the human mind. The recommendation restates the growing global awareness about the potential dangers of AI. For instance, AI is believed to pose particularly serious dangers and risks to the human mind through so-called “subliminal AI systems.” According to Article 5 (1) lit a) of the European Union’s Artificial Intelligence Act (AIA), such subliminal AI systems are those that “deploy subliminal techniques beyond a person’s consciousness in order to materially distort a person’s behaviour in a manner that causes or is likely to cause that person or another person physical or psychological harm”. These systems open unprecedented possibilities of the manipulation of human thoughts and actions, which is why they pose serious risks to the freedom of thought and other related rights. Following an interdisciplinary inquiry into the nature of subliminal perception, a possible absolute threshold of awareness, and the existing and future subliminal AI systems and related neurotechnologies, the paper discusses the dangers for the right to freedom of thought and related proposals for a right to cognitive liberty as a way to ensure that the notions of ‘privacy of thought’, ‘free will’ and ‘human dignity’ are not becoming an oxymoron anytime soon.
KeywordAi Law Eu Ai Act Subliminal Ai Systems
URLView the original
Author of SourceICON·S 2024 ANNUAL CONFERENCE
Conference Date2024-07-10
Conference PlaceIE Law School, Madrid (Spain)
Document TypePresentation
CollectionDEPARTMENT OF GLOBAL LEGAL STUDIES
Corresponding AuthorNeuwirth, R.J.
AffiliationUniversity of Macau
Recommended Citation
GB/T 7714
Neuwirth, R.J.. Individualized Mass Manipulation Through Subliminal Artificial Intelligence (AI) Systems: Prohibited AI Practices in the AI Act and the Right to Cognitive Liberty, 2024-07-10.
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