Cool thinking or hot feeling: the role of cognitive empathy and affective empathy in philanthropic livestreaming sales

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

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Status	已發表Published
	Cool thinking or hot feeling: the role of cognitive empathy and affective empathy in philanthropic livestreaming sales
	HO YING; Yu Ying
	2024-06
Publisher	ISMS Marketing Science Conference
Document Type	Conference proceedings
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation	University of Macau
Recommended Citation GB/T 7714	HO YING,Yu Ying. Cool thinking or hot feeling: the role of cognitive empathy and affective empathy in philanthropic livestreaming sales[C]:ISMS Marketing Science Conference, 2024.

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