Human-AI moral relation: When would people regard AI as moral patient??

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

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	Human-AI moral relation: When would people regard AI as moral patient??
	ZHU Mingxia; LIU TING CHI; SONG Xi
	2024-07
Conference Name	ISMS Marketing Science Conference
Conference Date	June 27-29, 2024
Conference Place	International Convention & Exhibition Centre & University of New South Wales, Sydney
Country	Australia
Abstract	Artificial intelligence (AI) is rapidly changing the way service encounters take place and transforming the consumers’ overall experience. Although interactions between humans and AI are gradually becoming part of individuals’ everyday life, people’s moral consideration about AI is still unclear. To find out whether people generate moral judgment and ethical obligations when they are conducting immoral behaviors toward AI (e.g., physical violence, dishonesty), we review the influential literatures that directly or indirectly addresses the ethics for AI adoption in the domains of marketing, management and human-AI interaction. Extending prior research, we outline a novel conceptual typology based on the extent to which AI would be considered as an adequate moral patient, that is, an entity with capacity to be a target of others’ right or wrong action as beneficiary or victim. The more people envision an AI as a moral patient, the more likely people would be to project human rights onto AI moral patients and to obey general ethical rules during the interaction with the AI. Therefore, we classified AI into four types of moral patients and demonstrated the behavioral guidelines for each type of AI moral patient, respectively. In addition, we posit a framework encompassing the mechanisms of misbehavior toward an AI from the view of extrinsic cost and psychological intrinsic cost of unethical behavior. Our research offers theoretical and practical implications for regulators, organizations, and firms about developing norms and guidelines for proper management for AI interaction.
Language	英語English
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation	UM
Recommended Citation GB/T 7714	ZHU Mingxia,LIU TING CHI,SONG Xi. Human-AI moral relation: When would people regard AI as moral patient??[C], 2024.
APA	ZHU Mingxia., LIU TING CHI., & SONG Xi (2024). Human-AI moral relation: When would people regard AI as moral patient??. .

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