| Residential College | false |
| Status | 已發表Published |
| The role of culture in audiences’ trust in mainstream media: A Multilevel Analysis of Individual and Country-Level Factors Influences on Trust. | |
Hechen Ding2; Hong Tien Vu2; TIEN TSUNG LEE1 ; Rim Hayat. Chaif2
| |
| 2024-08 | |
| Conference Name | Association for Education in Journalism and Mass Communication annual conference |
| Conference Date | 2024-08 |
| Conference Place | Philadelphia |
| Country | USA |
| Abstract | This study investigates factors that influence audience trust in mainstream media across 64 countries. Results indicate that along with a few demographic factors, the use of mainstream media significantly predicts mainstream media trust, while the use of online and social media is negatively associated with mainstream media trust. At the country level, press freedom and uncertainty avoidance negatively predict trust in mainstream media. The only statistically significant interaction effect is between gender and internet access. |
| Document Type | Conference paper |
| Collection | Faculty of Social Sciences DEPARTMENT OF COMMUNICATION |
| Affiliation | 1.University of Macau 2.University of Kansas |
| Recommended Citation GB/T 7714 | Hechen Ding,Hong Tien Vu,TIEN TSUNG LEE,et al. The role of culture in audiences’ trust in mainstream media: A Multilevel Analysis of Individual and Country-Level Factors Influences on Trust.[C], 2024. |
| APA | Hechen Ding., Hong Tien Vu., TIEN TSUNG LEE., & Rim Hayat. Chaif (2024). The role of culture in audiences’ trust in mainstream media: A Multilevel Analysis of Individual and Country-Level Factors Influences on Trust.. . |
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