| Residential College | false |
| Status | 已發表Published |
| A Sentiment Analysis of Michelin 3-star Restaurants | |
Au, Gabriella  ; JOSEPH ADEA SY-CHANGCO
| |
| 2024-05 | |
| Conference Name | European Academic of Marketing Annual Conference |
| Conference Date | May 26 to May 31, 2024 |
| Conference Place | Bucharest, Romania |
| Country | Romania |
| Abstract | Customer opinion plays a fundamental role in the restaurant industry, serving as a critical determinant of success and competitiveness. In the contemporary digital milieu, customer opinions attain heightened prominence through online review platforms. By employing sentiment analysis, term frequency analysis, and regression analysis, the study investigates the differences in sentiment between Greater Bay Area (GBA) and non-GBA Michelin 3-Star restaurants based on online reviews, and examines the attributes that impact overall customer satisfaction. Findings reveal the significant impact of price on customer review scores, followed by ambience, service, and good. Results highlight the importance of food quality, visually appealing options, personalized service, reasonable pricing, improved ambience, and leveraging online presence to attract more customers. |
| Keyword | Customer Satisfaction, Sentiment Analysis, Restaurant Industry |
| Language | 英語English |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Corresponding Author | Au, Gabriella |
| Affiliation | University of Macau |
| First Author Affilication | University of Macau |
| Corresponding Author Affilication | University of Macau |
| Recommended Citation GB/T 7714 | Au, Gabriella,JOSEPH ADEA SY-CHANGCO. A Sentiment Analysis of Michelin 3-star Restaurants[C], 2024. |
| APA | Au, Gabriella., & JOSEPH ADEA SY-CHANGCO (2024). A Sentiment Analysis of Michelin 3-star Restaurants. . |
| Files in This Item: | Download All | |||||
| File Name/Size | Publications | Version | Access | License | ||
| A-sentiment-analysis（29KB） | 会议论文 | 开放获取 | CC BY-NC-SA | View Download | ||
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