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Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model
Zhu, Chris Zhen Gan1,2; Hall, C. Michael3,4,5,6,7; Fong, Lawrence Hoc Nang8; Lin, Feifei9; Naderi Koupaei, Sara3
2024-08
Source PublicationInternational Journal of Tourism Research
ABS Journal Level2
ISSN1099-2340
Volume26Issue:4Pages:e2727
Abstract

ChatGPT has gained increased attention as an artificial intelligence (AI)-based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into the technology acceptance model (TAM) theoretical framework in tourism and hospitality education. This study found that authenticity had the strongest indirect effect on student intention to use ChatGPT compared with perceived ease of use and perceived usefulness. This study broadens the applicability of TAM theory in ChatGPT and provides practical insights into its application.

KeywordAuthenticity Chatgpt Education Tam Theory Tourism And Hospitality
DOI10.1002/jtr.2727
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:001289025400001
PublisherWILEY, 111 RIVER ST, HOBOKEN 07030-5774, NJ
Scopus ID2-s2.0-85201092643
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
INSTITUTE OF COLLABORATIVE INNOVATION
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorLin, Feifei
Affiliation1.Shanghai Institute of Tourism, Shanghai Normal University, Shanghai, China
2.Faculty of Creative Tourism and Intelligent Technologies, Macao University of Tourism, Macao
3.Department of Management, Marketing and Tourism, University of Canterbury, Christchurch, New Zealand
4.Geography Research Unit, University of Oulu, Oulu, Finland
5.School of Business and Economics, Linnaeus University, Kalmar, Sweden
6.Department of Service Management and Service Studies, Lund University, Helsingborg, Sweden
7.School of Hospitality, Tourism and Events and Centre for Research and Innovation in Tourism (CRiT), Taylor's University, Subang Jaya, Malaysia
8.Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau, Macao
9.School of Housing, Building and Planning (HBP), Universiti Sains Malaysia, Malaysia
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Zhu, Chris Zhen Gan,Hall, C. Michael,Fong, Lawrence Hoc Nang,et al. Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model[J]. International Journal of Tourism Research, 2024, 26(4), e2727.
APA Zhu, Chris Zhen Gan., Hall, C. Michael., Fong, Lawrence Hoc Nang., Lin, Feifei., & Naderi Koupaei, Sara (2024). Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model. International Journal of Tourism Research, 26(4), e2727.
MLA Zhu, Chris Zhen Gan,et al."Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model".International Journal of Tourism Research 26.4(2024):e2727.
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