| Residential College | false |
| Status | 已發表Published |
| Académico defende ofertas de luxo personalizadas | |
LIU TING CHI
| |
| 2024-11-19 | |
| Source Publication | Hoje Macau |
| Abstract | Matthew Liu, professor in FBA, makes three suggestions for struggling luxury companies: 1) focus on precision marketing instead of lowering the price of their products; 2) strengthen strategic cooperation with the financial and hospitality industries; and 3) attract new customers with entry-level luxury products. |
| Newspaperver Section Name | Politica |
| Newspaperver Section Code | P05 |
| Language | 葡萄牙語Portuguese |
| Document Type | Newspaper Article |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Recommended Citation GB/T 7714 | LIU TING CHI. Académico defende ofertas de luxo personalizadas. 2024. |
| Files in This Item: | There are no files associated with this item. | |||||
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