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Social Influence Learning for Recommendation Systems
Chen, Ximing; Lei, Pui Ieng; Sheng, Yijun; Liu, Yanyan; Gong, Zhiguo
2024
Conference Name33rd ACM International Conference on Information and Knowledge Management, CIKM 2024
Source PublicationInternational Conference on Information and Knowledge Management, Proceedings
Pages312-322
Conference Date21-25 October 2024
Conference PlaceBoise, Idaho
CountryUSA
PublisherAssociation for Computing Machinery
Abstract

Social recommendation systems leverage the social relations among users to deal with the inherent cold-start problem in user-item interactions. However, previous models only treat the social graph as the static auxiliary to the user-item interaction graph, rather than dig out the hidden essentials and optimize them for better recommendations. Thus, the potential of social influence is still under-explored. In this paper, we will fill this gap by proposing a novel model for social influence learning to derive the essential influence patterns within the user relationships. Our model views the social influence from the perspectives of (1) the diversity of neighborhood's influence on the users, (2) the disentanglement of neighborhood's influence on the users, and (3) the exploration of underlying implicit social influence. To this end, we first employ a novel layerwise graph-enhanced variational autoencoder for the reconstruction of neighborhoods' representations, which aims to learn the pattern of social influence as well as simulate the social profile of each user for overcoming the sparsity issue in social relation data. Meanwhile, we introduce a layerwise graph attentive network for capturing the most influential scope of neighborhood. Finally, we adopt a dual sampling process to generate new social relations for enhancing the social recommendation. Extensive experiments have been conducted on three widely-used benchmark datasets, verifying the superiority of our proposed model compared with the representative approaches.

KeywordGenerative Models Graph Convolution Networks Social Influence Social Recommendation
DOI10.1145/3627673.3679598
URLView the original
Language英語English
Scopus ID2-s2.0-85210023214
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Citation statistics
Document TypeConference paper
CollectionFaculty of Science and Technology
DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
AffiliationUniversity of Macau, Macau, Macao
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Chen, Ximing,Lei, Pui Ieng,Sheng, Yijun,et al. Social Influence Learning for Recommendation Systems[C]:Association for Computing Machinery, 2024, 312-322.
APA Chen, Ximing., Lei, Pui Ieng., Sheng, Yijun., Liu, Yanyan., & Gong, Zhiguo (2024). Social Influence Learning for Recommendation Systems. International Conference on Information and Knowledge Management, Proceedings, 312-322.
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