A new multi-element analysis technique based on laser-excited atomic fluorescence was reviewed. However, the one-wavelength-one-transition constraint was overcome. Numerous elements were induced to fluoresce at a single excitation wavelength of 193 nm. This was possible provided that the analytes were imbedded in dense plumes, such as those produced by pulsed laser ablation. The underlying mechanism of the technique was explained and corroborated. Analytical applications to metals, plastics, ceramics and their composites were discribed. Detection limits in the ng/g range and mass limits of atto moles were demonstrated. Several real-world problems, including the analysis of paint coating for trace lead, the non-destructive analysis of potteries and ink, the chemical profiling of electrode–plastic interfaces, and the analysis of ingestible lead colloids were discussed.