This paper focuses on an alternative advocacy strategy of health intervention, photovoice. This strategy aims at empowering the marginalized group in a community by offering cameras to them so they could document their living environment and critically reflect upon their health needs. Photovoice is fundamentally a purposeful, reflexive, multilevel advocacy strategy that facilitates the self-representation of the marginalized to achieve empowerment goals. Using one earlier implementation of photovoice and a more recent one as case studies, this research paper situates photovoice in community-based visual media practices, and hence, reconsiders the theories and practices in terms of three constructs different from its original theorization: critical pedagogy, the politics of self-representation, and campaign evaluation. The discussion of empowerment permeates all categories of analysis. The paper affirms the empowerment potential that comes with photovoice. Disempowered groups enter photovoice project as subjects, not passive objects being acted upon. In engaging in collective and communicative praxis, participants are able to tell their own stories through the photos they take. Using visual aids helps to enlarge the pool of interlocutors, hence, consolidating and amplifying the storytellers voices. It also generates dialogue among the participants and between the participants and their communities. Such dialogue is crucial in strengthening the fabric of the communication infrastructure while fostering a sense of belonging that enables collective action for social change. Photovoice also gives marginalized groups a venue to use their own visual productions to speak on their own behalf to the policy makers.