Residential College | false |
Status | 已發表Published |
INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D | |
Wu, Yingwan1![]() ![]() ![]() | |
2015 | |
Source Publication | Quantitative Modelling in Marketing and Management |
Author of Source | Luiz Moutinho, Kun-Huang Huarng |
Publisher | World Scientific |
Pages | 273-292 |
Abstract | With the rapid development of science and technology, we are enjoying the convenience of the digital information technology. Virtual Reality technology is the product of digital information technology, which applies computer simulation to generate a three-dimensional (3D) virtual space. It provides not only users with experiences of visual, auditory, tactile and other sensory; it also enhances the interaction between users and computer. By human–computer interaction, a virtual interactive platform of furniture can be combined with the application of virtual reality in decorating design, which allows online users to instantly experience the look-and-feel of a set of furniture. This serves as a value-added services provided to the potential online shopping customers in a form of better shopping experience. Conveniently users can view and feel the mix of furniture which they intend to purchase from a website. The enabling technology is Unity 3D. This book chapter looks into such technological possibility in enhancing online shoppers' experience in purchasing furniture. |
Keyword | Virtual Reality Unity 3d Interaction 3d Modelling |
DOI | 10.1142/9789814696357_0010 |
URL | View the original |
Language | 英語English |
ISBN | 978-981-4696-36-4 |
Indexed By | BKCI-SSH |
WOS ID | WOS:000383703800012 |
WOS Keyword | Mathematical Methods In Social Sciences |
WOS Subject | Social Sciences, Mathematical Methods |
WOS Research Area | Wos:000383703800012 |
Scopus ID | 2-s2.0-85123568947 |
Fulltext Access | |
Citation statistics | |
Document Type | Book chapter |
Version | Second Edition |
Collection | DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE |
Corresponding Author | Fong, Simon |
Affiliation | 1.Department of Computer and Information Science, University of Macau, Macau SAR 2.IT, Management & Educational Consultant, Jharkhand, India 3.Institute for Information Systems, University of Applied Sciences and Arts Northwestern Switzerland, Switzerland |
First Author Affilication | University of Macau |
Recommended Citation GB/T 7714 | Wu, Yingwan,Fong, Simon,Deb, Suash,et al. INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D[M]. Quantitative Modelling in Marketing and Management, Second Edition:World Scientific, 2015, 273-292. |
APA | Wu, Yingwan., Fong, Simon., Deb, Suash., & Hanne, Thomas (2015). INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D. Quantitative Modelling in Marketing and Management, 273-292. |
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