Residential College | false |
Status | 已發表Published |
Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption | |
Patrick Chang Boon Lee![]() ![]() ![]() | |
2006-11-17 | |
Source Publication | International Journal of Electronic Business
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ISSN | 1470-6067 |
Volume | 4Issue:5Pages:364-379 |
Abstract | The present study investigates the relationship of two independent variables – (i) trust and (ii) willingness to use credit cards for electronic transactions – on electronic-commerce (e-commerce) adoption. In addition to postulating that these two variables independently have a positive relationship with e-commerce adoption, the study further postulates that the two variables interact to influence adoption. Test results based on quantitative data showed the interactive effect is significant. The study also analyses e-commerce adoption using qualitative data. The combination of quantitative and qualitative findings provides a richer understanding of the effect of trust and willingness to use credit cards on e-commerce adoption. |
Keyword | E-commerce Adoption E-business Electronic Commerce Consumer Trust Credit Card Transactions Electronic Business |
DOI | 10.1504/IJEB.2006.011325 |
Language | 英語English |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT |
Recommended Citation GB/T 7714 | Patrick Chang Boon Lee,Desmond Chun Yip Yuen,Ken Sze Kin Lee. Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption[J]. International Journal of Electronic Business, 2006, 4(5), 364-379. |
APA | Patrick Chang Boon Lee., Desmond Chun Yip Yuen., & Ken Sze Kin Lee (2006). Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption. International Journal of Electronic Business, 4(5), 364-379. |
MLA | Patrick Chang Boon Lee,et al."Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption".International Journal of Electronic Business 4.5(2006):364-379. |
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