This exploratory study aims (1) to examine the factors affecting information and communication technology (ICT) initial adoption and continued adoption decisions of an independent hotel, and (2) to develop an overarching framework for unifying those factors applying a Technology-Organization-Environment (TOE) framework for further examination in future research. Drawing on the qualitative data solicited from four managers who were involved in ICT adoption of an independent hotel in Hong Kong, this study shows the complication of ICT adoption in the hospitality context. The current findings are expected to provide scholars, hoteliers, entrepreneurs and other interested parties with timely knowledge and insights on how a newly established independent hotel in a renowned tourist destination with mature tourism markets can strategically embrace ICT. Another contribution of the current study is to empirically verify and expand the applicability of the TOE framework in exploring ICT adoption by independent hotels.