The gaming industry occupies the leading position in Macau’s industrial structure and government revenue. Such a dominant position presents dangers, and so from the economic, political, and strategic points of view it is vital for Macau to diversify its economic development. In this paper, we analyze the development of Macau's logistics industry using a SWOT analysis. Results of the analysis are presented. Conclusions are drawn and recommendations are made for developing the role of Macau’s logistics industry.