| Status | 已發表Published |
| Effects of Online Product Personalization on Price Sensitivity | |
| May Wang1; Xiaoyun Chen2 | |
| 2013 | |
| Conference Name | 42nd European Marketing Academy Conference |
| Source Publication | 42nd European Marketing Academy Conference Proceedings
 |
| Pages | 468 |
| Conference Date | June 4-7, 2013 |
| Conference Place | Istanbul, Turkey |
| Language | 英語English |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING |
| Affiliation | 1.United International College (UIC), Beijing Normal University and Hong Kong Baptist University 2.University of Macau |
| Recommended Citation GB/T 7714 | May Wang,Xiaoyun Chen. Effects of Online Product Personalization on Price Sensitivity[C], 2013, 468. |
| APA | May Wang., & Xiaoyun Chen (2013). Effects of Online Product Personalization on Price Sensitivity. 42nd European Marketing Academy Conference Proceedings, 468. |
| Files in This Item: | There are no files associated with this item. | |||||
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