Status | 已發表Published |
Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework | |
Joseph A. Sy-Changco; Ramendra Singh | |
2008-11-30 | |
Conference Name | 9th International Joint World Cultural Tourism Conference |
Source Publication | Proceedings of 9th International Joint World Cultural Tourism Conference |
Pages | 188-196 |
Conference Date | Nov 14-16, 2008 |
Conference Place | Seoul, Korea |
Abstract | The case looks at the possible reasons for the dismal performance of HK Disneyland vis-a-vis the success enjoyed by Ocean Park, Hong Kong's iconic destination for both local and foreign tourists, despite the heavy blow from the 1997 Asian financial crisis and the SARS epidemic. The analysis presented in the case, focuses on the salient characteristics of the Chinese tourists' behavior to explicate the performance of these two theme parks, and also uses the Integration-Responsiveness framework (Prahalad and Doz 1987) to evaluate the success of Disneyland's performance in Hong Kong. |
Keyword | Mainland Chinese Tourists’ Consumption Behavior Foreign Market Entry Cultural Risks In emergIng Markets MarketIng In emergIng Markets Theme Parks Integration-responsiveness Framework |
Language | 英語English |
Document Type | Conference paper |
Collection | Faculty of Business Administration DEPARTMENT OF MANAGEMENT AND MARKETING |
Recommended Citation GB/T 7714 | Joseph A. Sy-Changco,Ramendra Singh. Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework[C], 2008, 188-196. |
APA | Joseph A. Sy-Changco., & Ramendra Singh (2008). Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework. Proceedings of 9th International Joint World Cultural Tourism Conference, 188-196. |
Files in This Item: | There are no files associated with this item. |
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment