Exporting is one of the major ways in which organizations internationalize, With the increasingly turbulent, heterogeneous, sophisticated and even hostile export environment, the learning ability of the exporting organization may become its only source of sustainable competitive advantage. Companies must be able to find ways to improve their capability by enhancing the different aspects of their learning process. One of these is export memory. This paper examines export memory empirically, in particular its quality, its use in decision making, and its ultimate relationship with export performance. Results of our preliminay, in-depth, methodological approach reveal that exporters have a clear idea of the quality attributes they expect from export memory. Sixteen specific attributes were identified. Exporters view export memory quality as a key determinant to export memory use and, ultimately, to export performance.