Purpose - This study demonstrates the complexities of analyzing determinants of leader behavior preference dimension differences between and within national cultures. Culture is firmly established as important and influential effects in the international business environment. However, intra-country regional cultural differences are relatively neglected. The purpose of this paper is to help fill this gap. Design/methodology/approach - Field survey research, the Leadership in Behavior Description Questionnaire XII (LBDQ XII) was administered to people working in business organizations in Zhengzhou City, Henan Province; Hangzhou City, Jiangsu Province; Guangzhou City, Guangdong Province; and in the Macau Special Administrative Region, in the People's Republic of China. Findings - Significant differences were found amongst the sample for each of the 12 leader behavior dimensions of the LBDQ XII, with the exception that the nearby regions of Guangzhou and Macau exhibited no differences. The results indicate that "Culture areas" exist in China, distinctly different from one another. Practical implications - The results are based upon differences in mean of leader behavior preference dimension scores amongst businesspeople in specific geographic regions; the usual level of analysis caveats apply; preferences of individuals will not conform perfectly to the means of the groups of which they are members. Social implications - As interactions with businesspeople pervade life, knowledge of regional differences in expectations of their behavior can facilitate more successful transactions. Originality/value - The study provides the first multi-regional empirical study of preferred leader behavior of businesspeople in China, indicating preferences for managerial leader behavior vary across regions. The findings can be used to develop awareness of differences managerial leader education, training, and development programs for expatriate and local businesspeople.